Natural Balance® News

Our L.I.T. Cat Treats® are Award Winners!


We’re honored to share that our L.I.T. Cat Treats® were selected by the following publications as one of the top cat products of the year:

Cat Fancy – 2014 Editor’s Choice Awards
Pet Business - 2014 Industry Recognition Awards

Learn more about these feline favorites here.

Our L.I.T. Limited Ingredient Treats® are oven-baked treats that are sure to please your cat. Our limited ingredient formula is perfect for cats at all life stages, and we only have the highest quality ingredients in our crunchy cat treats. Our Limited Ingredient Treats are also formulated without artificial flavor or colors, so you can rest easy knowing these treats don’t feature any artificial ingredients.

NEW Four Meatier Tasting Dog Food Roll Formulas


Natural Balance® Pet Foods is proud to announce the launch of a newly renovated line of Dog Food Rolls formulated to be meaty tasting and full of delicious flavors that no dog can resist. These delicious rolls are packed with high quality nutrition and the finest ingredients. All four brand new formulas of Dog Food Rolls feature premium meats like duck, turkey, chicken and lamb, all an excellent source of protein and flavors dog crave. In addition, Natural Balance has added kelp meal, a natural source of vitamins and minerals to the line and accented the rolls with various fruits and veggies, promoting healthy skin and coat condition. Natural Balance® Dog Food Rolls are formulated without corn, soy, wheat, sodium nitrite, artificial flavors or colors.

Dog Food Rolls come in four sizes, 4 oz, 1 lb, 2.25 lb, and 3.5 lb, and are available in the following formula varieties:

For the official press release, please click here.

Petco Foundation to Honor Animal Advocate Hilary Swank at Annual Fundraising Gala on May 3, 2014


Natural Balance® is proud to be the presenting sponsor of Petco's Sixth Annual Hope Gala.

Celebrating more than 15 years of making a difference for animals, the Petco Foundation will host its sixth annual Hope Gala at 6 p.m. Saturday, May 3, at the Hilton San Diego Bayfront. This year’s event honors Hilary Swank, award-winning actress and animal lover, for her work in animal rescue and commitment to animal advocacy.

Each year, the Petco Foundation gala recognizes individuals or groups who share the foundation’s mission to improve the quality of life for pets and the people who love and need them. This year, Ms. Swank will receive the Petco Foundation’s Hope Award, which celebrates the spirit of hope through a life dedicated to promoting the human-animal bond. Past recipients of the annual Hope Award include Ellen DeGeneres, Betty White and Lily Tomlin.