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Natural Balance® News

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Honoring Dick Van Patten

We are deeply saddened by the passing of our beloved co-founder, Dick Van Patten. 

Our hearts go out to his family—his wife, Pat, and his three sons, Vincent, Nels, and Jimmy.

As the patriarch of the television series “Eight Is Enough,” Dick was an American father figure. Those of us at Natural Balance—and all who were fortunate enough to meet him—also know that he was a warm, passionate and extremely caring advocate for America’s pets. 

Mr. Van Patten believed that, as members of the family, our dogs and cats deserve the very best. He made it his mission to see that every animal is treated with love and respect, beginning with pet food based on sound scientific principles and nutritional truths.

Dick has made an irreplaceable contribution to pets and families across the country, and his work continues to inspire all that we do at Natural Balance.



Satisfy Your Pet's Natural Cravings With Wild Pursuit

Natural Balance is proud to introduce Wild Pursuit™ formulas for dogs and cats. Our pets’ ancestors hunted for their meals in the wild and flourished on a high protein diet from different animal sources. That’s why we made Natural Balance® Wild Pursuit™, a grain free diet with elevated levels of protein from multiple high-quality animal sources including freeze dried raw pieces to resemble what a dog or cat’s diet would have been in the wild. We achieved a formula with the natural balance your pet would instinctively seek for peak nourishment, the way Mother Nature intended.

Wild Pursuit Dog Formulas are available in dry, canned and treat varieties.

Wild Pursuit Cat Formulas are available in dry and canned varieties.

Read the full press release


News for Fans of Our Alpha Formulas

This month, we are saying goodbye to our Alpha formulas to make room for exciting new products. Keep an eye on our website or Facebook and Twitter for upcoming news. 

Alpha formula feeders can still find the features they love in our variety of Natural Balance formulas for dogs and cats!

You can find Natural Balance formula recommendations here or contact our Customer Care specialists at for suggestions on transitioning to a new formula.



Original Ultra® Whole Body Health® Formulas Available Now

Natural Balance is proud to announce our new Original Ultra® Whole Body Health® formulas for dogs and cats. Your pet deserves the best and this gluten-free diet is an optimal balance of premium proteins and key nutrients, created by our expert nutritionists. Original Ultra® Whole Body Health® nourishes your pet’s complete well-being and supports the needs of your pet through all life stages. Learn more about the Whole Body Difference.

Read the full press release.


Our L.I.T. Cat Treats® are Award Winners!

We’re honored to share that our L.I.T. Cat Treats® were selected by the following publications as one of the top cat products of the year:

Cat Fancy2014 Editor’s Choice Awards
Pet Business - 2014 Industry Recognition Awards

Learn more about these feline favorites here.

Our L.I.T. Limited Ingredient Treats® are oven-baked treats that are sure to please your cat. Our limited ingredient formula is perfect for cats at all life stages, and we only have the highest quality ingredients in our crunchy cat treats. Our Limited Ingredient Treats are also formulated without artificial flavor or colors, so you can rest easy knowing these treats don’t feature any artificial ingredients.


NEW Four Meatier Tasting Dog Food Roll Formulas

Natural Balance® Pet Foods is proud to announce the launch of a newly renovated line of Dog Food Rolls formulated to be meaty tasting and full of delicious flavors that no dog can resist. These delicious rolls are packed with high quality nutrition and the finest ingredients. All four brand new formulas of Dog Food Rolls feature premium meats like duck, turkey, chicken and lamb, all an excellent source of protein and flavors dog crave. In addition, Natural Balance has added kelp meal, a natural source of vitamins and minerals to the line and accented the rolls with various fruits and veggies, promoting healthy skin and coat condition. Natural Balance® Dog Food Rolls are formulated without corn, soy, wheat, sodium nitrite, artificial flavors or colors.

Dog Food Rolls come in four sizes, 4 oz., 1 lb., 2.25 lb. and 3.5 lb., and are available in the following formula varieties:

For the official press release, please click here.


Petco Foundation to Honor Animal Advocate Hilary Swank at Annual Fundraising Gala on May 3, 2014
2014 Gala

Natural Balance® is proud to be the presenting sponsor of Petco's Sixth Annual Hope Gala.

Celebrating more than 15 years of making a difference for animals, the Petco Foundation will host its sixth annual Hope Gala at 6 p.m. Saturday, May 3, at the Hilton San Diego Bayfront. This year’s event honors Hilary Swank, award-winning actress and animal lover, for her work in animal rescue and commitment to animal advocacy.
Each year, the Petco Foundation gala recognizes individuals or groups who share the foundation’s mission to improve the quality of life for pets and the people who love and need them. This year, Ms. Swank will receive the Petco Foundation’s Hope Award, which celebrates the spirit of hope through a life dedicated to promoting the human-animal bond. Past recipients of the annual Hope Award include Ellen DeGeneres, Betty White and Lily Tomlin.
Register to attend the event
Read the full press release


NEW Dental Chews to Support Healthy Teeth and Gums

Dental Chews Group

Natural Balance® Pet Foods is proud to introduce Dental Chews: premium treats for dogs to help support healthy teeth and gums. The new Dental Chews feature wholesome ingredients like pumpkin and papaya, and are available in five formulas including a Clean Grooves Vegetarian formula, two L.I.T. Limited Ingredient Treats® formulas with a limited number of protein and carbohydrate sources, and two grain free formulas. Dental Chews help reduce plaque and tartar, are easy to digest, help freshen breath and feature Vitamin C - a powerful antioxidant nutrient to support healthy immune function.

Dental Chews come in both Small Breed and Medium/Large Breed sizes and are available in the following varieties:

For the official press release, please click here.



NEW Belly Bites Semi-Moist Dog Treats & L.I.T. Cat Treats!

Belly Bites Dog Treats LIT Cat Treats







We are proud to introduce two new treats to our product lines! Belly Bites™ is a brand new treat for dogs and are soft baked with flavor and nutrition. They are perfect for all life stages and are available in Chicken & Legume, Salmon & Legume, and Duck & Legume Soft Baked Biscuit formulas.

As the leader in limited ingredient products, we are also proud to introduce L.I.T Limited Ingredient Treats® Crunch Cat Treats: premium treats for cats of all ages that feature limited protein sources. These treats are available in the following formulas: Chicken & Potato, Salmon & Potato, and Rabbit & Potato.

For the official press releases, please click for Belly Bites and L.I.T. Limited Ingredient Treats® Cat Treats.



Helping Heroes Month

Helping Heroes LogoNatural Balance has teamed up with the Petco Foundation to raise money for our Helping Heroes, including Guide Dogs, Service Dogs, and Therapy Animals. Through our partnership over the past five years, Petco stores have raised almost $5 million for service dog awareness and guide dog programs. This has provided the inspiration to expand from Service dogs and Military dogs to include a variety of animals and programs to maximize the impact and reach of this ground breaking fundraiser. Learn how you can donate.

For the official press release, please click here.



Natural Balance Donates to Two Los Angeles Pet Rescues in Need

Natural Balance launched our second Feed the Need Facebook campaign during the month of June to help two local pet rescues in need. For every “like” Natural Balance received on our Facebook page between May 31st and June 30th, 2013, one pound of pet food was donated to either I.C.A.R.E. or Operation Blankets of Love (OBOL). By the end of the campaign, 17,920 pounds of food was donated to I.C.A.R.E. and 40,000 pounds was donated to Operation Blankets of Love, totaling 57,920 pounds of Natural Balance dog and cat food that helped thousands of pets in need.

For the official press release, please click here.



Del Monte Foods and Natural Balance Pet Foods, Inc. Announce Exciting Merger Agreement

Click here for Press Release

Click here to view a special announcement from Natural Balance

Please visit our FAQ page for more information or contact Customer Care at 800-829-4493 or



NEW Fat Cats and Fat Dogs Low Calorie Dry Formula

Fat Cats FormulaFat Dogs Formula

According to a recent survey from the Association for Pet Obesity Prevention, more than half of all dogs and cats are currently overweight. Natural Balance Pet Foods® is pleased to announce the launch of a new dry dog and cat food designed to keep pets nutritionally balanced even though they are eating fewer calories. Available this March, Dick Van Patten’s Natural Balance Fat Cats® and Fat Dogs® dry formulas offer a unique protein and fiber blend to help pets lose weight in a healthy and delicious way. For the official press release, please click here.



NEW L.I.D. Potato & Rabbit Formula

Potato & Rabbit Dry Dog Formula

Natural Balance Pet Foods®, the leader in limited ingredient diets, is proud to announce the launch of an exciting grain-free dog food featuring the novel protein rabbit. Made with high-quality rabbit, an ingredient not commonly used in pet foods, this formula also features potatoes, a premium carbohydrate that is rich in potassium and a highly digestible energy source. The unique combination of ingredients also contains balanced essential fatty acids for healthy skin and coat. Learn more about L.I.D. Limited Ingredient Diets® Potato & Rabbit dry dog formula. For the official press release, please click here.



September is National Service Dog Month!

Service Dog Month Logo


Natural Balance® is proud to announce September is National Service Dog Month. Natural Balance® has partnered with the Petco Foundation to raise one million dollars to honor Service Dogs across America. There are many types of Service Dogs. This year, we are highlighting and honoring Guide Dogs and Military Working Dogs for the inspiring work they do in changing lives. For the official press release, please click here.






NEW Delectable Delights™ Gourmet Dog & Stews

Delectable Delights Dog Stews 
 Delectable Delights Cat Stews

Natural Balance is proud to introduce Delectable Delights™ gourmet stews for dogs and cats, made with wholesome ingredients and high-quality proteins including chicken, salmon, duck & lamb. For the official press release, please click here.







NEW Indoor Ultra Rabbit & Salmon Meal Cat Formula

Legume & Duck Meal

Natural Balance Indoor Ultra Rabbit & Salmon Meal Cat Formula targets the unique needs of indoor cats. Lower levels of protein and fat combined with wholesome ingredients like rabbit, brown rice, salmon meal and oats, provide a balanced blend of nutrition and function. Staying inside never tasted so good! For the official press release, please click here.





NEW L.I.D. Legume & Duck Meal Formula

Legume & Duck Meal

We're proud to announce the newest addition to our L.I.D. Limited Ingredient Diets® line with legumes and duck meal. Legumes–including garbanzo beans and peas in this new formula—provide an excellent source of fiber and protein which makes them a unique carbohydrate alternative for dogs. Learn more about L.I.D. Limited Ingredient Diets® Legume & Duck Meal dry dog formula. For the official press release, please click here.




Our L.I.D. Can Line is Expanding!

Rabbit & Brown RiceWild Boar & Brown Rice

Natural Balance® carefully selects ingredients of the highest quality. Not only do these two new canned formulas contain unique meat protein sources – wild boar and rabbit – both are high in protein and extremely palatable. Learn more about Rabbit & Brown Rice and Wild Boar & Brown Rice canned dog formulas. For the official press release, please click here.






Natural Balance Sponsors Best Friends Pet Adoption Center

Natural Best FriendsBalance is proud to be the official food donor of the new Best Friends Pet Adoption and Spay/Neuter Services in the Mission Hills area of Los Angeles! We're donating food to Best Friends Animal Society's new center for the entire year and we're very excited to feed hundreds of dogs and cats.

Please visit this new shelter and help a dog or a cat find its forever home! For more information about Best Friends Animal Society or this specific Pet Adoption Center, please visit




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