About Our BRANDS

Health Protection For Dogs

Health Protection For Dogs

A variety of recipes that provide your dog with complete & balanced nutrition that supports whole body health & digestive wellness.

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Limited Ingredient for Dogs

Limited Ingredient for Dogs

A variety of limited ingredient recipes for dogs featuring single animal proteins in dry foods, wet foods, and treats

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Platefulls for Dogs

Platefulls for Dogs

Homestyle wet food for dogs cooked in bone broth & ready to serve

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Limited Ingredient for Cats

Limited Ingredient for Cats

A variety of limited ingredient recipes for cats featuring meat-rich single animal proteins in dry and wet foods

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Rewards for Dogs

Rewards for Dogs

A variety of dog treats great for treating, training & bonding

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Original Ultra for Dogs

Original Ultra for Dogs

Essential everyday nutrition in wet and dry food for dogs

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Original Ultra for Cats

Original Ultra for Cats

Essential everyday nutrition in wet and dry recipes for cats

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Platefulls for Cats

Platefulls for Cats

Savory wet food entrees for cats in a variety of tantalizing flavors

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Fat Dogs

Fat Dogs

Dry & wet food recipes to help support healthy weight for dogs

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Fat Cats

Fat Cats

Low calorie dry food that helps your cat scale back on calories, not taste

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Header Graphic Testimonials
Recommend Natural Balance!

Recommend Natural Balance!

“My boys have always been fed Natural Balance from the day I brought them home. I love the fact that it comes in small bites and has limited ingredients. I highly recommend Natural Balance dog food. Your choices are fantastic.”

By NanaM on 2022

Fur Baby Loves Natural Balance!

Fur Baby Loves Natural Balance!

“This is one of my faves to give and my fur baby adores them. They are simple, delicious and just the right size for a quick treat and training.”

By Christine on 2022

🐶🏋️‍♀️ If your dog could use a little help shedding some pounds in 2025, Natural Balance’s Fat Dogs is here to make it easier! Our low-calorie, high-fiber formula satisfies even picky eaters, supports healthy digestion, lean muscle, and a shiny coat. Balanced omegas keep your dog’s skin glowing, while fiber helps curb extra begging. A healthy weight means a happier, more mobile pup in the new year. Tap the link in our bio to learn more.

#NaturalBalance #NaturalBalancePetFood #FatDogs #DogFood #DogHealth #LowCalorie #WeightControl
Is your cat a little chunkier than they'd like to admit? 😉 Natural Balance’s Fat Cats recipe is high in protein and low in calories, providing a healthy solution to help them shed some weight. Just like this fit feline, the weight can drop in a flash.

#NaturalBalance #NaturalBalancePetFood #FatCats #CatsOfInstagram #CatHealth #CatFood #LowCalorie #WeightControl
😺☃️🐶 May your season be merry and bright. 

#NaturalBalance #NaturalBalancePetFood #HappyHolidays
As the holiday season approaches, our commitment to supporting pet parents remains unwavering. Our Customer Care team of expert Registered Veterinary Technicians will be available during our special holiday hours to provide advice and assistance. Tap the link in our bio to chat with them!

#NaturalBalance #NaturalBalancePetFood #MerryChristmas #HappyHolidays
🐶🏋️‍♀️ If your dog could use a little help shedding some pounds in 2025, Natural Balance’s Fat Dogs is here to make it easier! Our low-calorie, high-fiber formula satisfies even picky eaters, supports healthy digestion, lean muscle, and a shiny coat. Balanced omegas keep your dog’s skin glowing, while fiber helps curb extra begging. A healthy weight means a happier, more mobile pup in the new year. Tap the link in our bio to learn more.

#NaturalBalance #NaturalBalancePetFood #FatDogs #DogFood #DogHealth #LowCalorie #WeightControl
Is your cat a little chunkier than they'd like to admit? 😉 Natural Balance’s Fat Cats recipe is high in protein and low in calories, providing a healthy solution to help them shed some weight. Just like this fit feline, the weight can drop in a flash.

#NaturalBalance #NaturalBalancePetFood #FatCats #CatsOfInstagram #CatHealth #CatFood #LowCalorie #WeightControl
😺☃️🐶 May your season be merry and bright. 

#NaturalBalance #NaturalBalancePetFood #HappyHolidays
As the holiday season approaches, our commitment to supporting pet parents remains unwavering. Our Customer Care team of expert Registered Veterinary Technicians will be available during our special holiday hours to provide advice and assistance. Tap the link in our bio to chat with them!

#NaturalBalance #NaturalBalancePetFood #MerryChristmas #HappyHolidays