Privacy Notice

September 2021

For over 30 years, people like you have trusted Natural Balance by purchasing our products. We know you care about your privacy too, so we extend that trust relationship to your personal information. We offer this Privacy Policy which explains what information we collect about you; how we collect that information; the purpose for collecting it and how it benefits you; the outside parties we share it with; and your rights, including what you can do regarding your information.

Contact us, at 800-829-4493, or at info@naturalbalanceinc.com if you wish to make a request regarding your personal information.

If you are a California resident, see Section 6 for information provided pursuant to the California Consumer Privacy Act, including how to request that we not “sell” your personal information by contacting us at 800-829-4493, or at info@naturalbalanceinc.com

This Privacy Policy describes how we treat personal information on the websites and platforms where this Privacy Policy is referenced or found, in our email messages to you, and in our offline interactions where this Privacy Policy is referenced.  This Privacy Policy does not apply to other websites or platforms that have a different privacy policy. Our sites are intended for use only in the United States and are subject to U.S. laws.  If you live outside of the United States, you understand and agree that we may transfer your information to the United States.

1.  We collect and use personal information about you.

We (and the vendors and other parties that perform services on our behalf) collect, receive, and develop several different types of personal information about you depending on the nature of your interactions with us.  For example, we collect:

Contact Information: We may collect your name, email address, social media handles, mailing address, zip code, and phone number. If you create an account, we also collect your username and password. We also collect identifiers that you post to our sites.

Purchase and Preference Information: We may collect your order history, such as what products you have purchased or browsed through our website.  We may also collect your product, shopping, and flavor preferences.  We might also collect information about your pets.

Internet and Network Activity Information: We may collect your IP address when you visit our websites. We also use tracking tools like cookies and pixels to automatically collect information about how you interact with our websites and online content.  This might include device identifiers, the type of browser and operating system you are using, your browsing and search history on our sites, what areas of our sites you visit and for how long, what products or content you view and click on, what site you came from to get to us and what site you go to when you leave us, and your interactions with our digital ads and content on other sites. We may collect and record page interaction information and other electronic communications and content from your use of the sites, including content entry, mouse movements, screen captures, the search terms and other data you enter, and methods used to navigate away from the page.  We may also embed technologies (which may include, for example, web beacons, tags, and pixels) in the emails and other communications we or our vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message.  We may engage or otherwise allow other parties to also collect information on our sites in these ways.

Location Information: We may automatically collect information about your precise geolocation when you access the mobile version of our website, including by using GPS and WiFi technology. We also collect information about your general location using your IP address and your zip code, such as when you search online for product retailers near you.

Demographic Information: We may collect demographic information, such as your age, date of birth or gender.  We might also collect information about the age ranges of others in your household.

Employment-Related Information: If you apply for a job, we may collect information about your work experience and previous employment, your education history, your resume, the URL to your personal or professional websites, your workplace skill sets and certifications, whether you need a visa to work in the United States, and salary expectations. If you apply for a job, you can choose to also voluntarily provide any of the following information: ethnicity, gender, disability status, and/or veteran status.

Payment Information: We collect billing information, such as your account number, credit card number, expiration date, card verification number, and billing address if you make a purchase.

Information you submit or post: We collect audio or visual information you post to our sites, like photos or videos. We collect feedback and any other information you provide when you contact us.

We collect and develop Inferences. Using the other pieces of personal information collected about you, we draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

2.  We use personal information for the purposes described below.

We use information for marketing purposes. For example, we use your information to tailor and send you information about new products and special offers. We also use information to tailor and serve you ads about products and offers. These might be offers from Natural Balance Pet Foods, Inc. or subsidiaries’ brands or products or services we think you would find interesting.

We use information to develop and improve our products and services. We may use your information to make our websites and products better. We use your information to customize your experience. We may also use your information to conduct research and to develop new products and services.

We use information to respond to your requests or questions. We use your information to respond to your questions, complaints, and feedback. If your request relates to products (e.g., complaints or returns) or transactions, we may also use your information to identify the particular transaction or product and make any payment adjustments. We also use your information to notify you if you win a sweepstakes or contest.

We use information to fulfill orders and communicate with you. We use your information to contact you about and fulfill your orders. We might also use your information to contact you about this Privacy Policy or our website (Terms of Use).

We use information for security purposes. We use information to protect our company (including our websites), our customers and others. We may also need to use your personal information to detect, investigate, and remediate fraud or other suspected illegal activity.

We use information for hiring purposes. For example, we use personal information to review your job applications and contact you about employment opportunities. If you choose to voluntarily submit your ethnicity, gender, disability status, and/or veteran status in connection with a job application, we will use that information for statistical tracking purposes, and not for hiring decisions, in accordance with applicable law.

We use information to verify and respond to requests made pursuant to this Privacy Policy.  We will use certain pieces of information to verify your identity if you make requests pursuant to this Privacy Policy. The verification steps and the pieces of information that we request may vary depending on the sensitivity and nature of your request.

We use information as otherwise permitted or required by law or as we may notify you.

3.  We collect personal information about you from various sources, directly and indirectly.

We collect information directly from you. For example, we may collect information when you register an account, buy or return a product, sign up for an e-newsletter, enter a contest, submit or post a recipe or other content, or otherwise contact us.

We collect information from your devices. We use technical tracking tools that work behind the scenes, like browser cookies, beacons, and pixels, to automatically collect information from and about you and your devices. We collect this information when you interact with our websites, our ads, and our emails that we or our vendors send to you. We collect this information about users over time and across devices.

We get information from vendors we hire to work on our behalf. For example, vendors that host or maintain our websites and send promotional emails for us may give us information. Our employment and recruiting vendors also give us information.

We get information about you from other parties. We work with business and marketing partners and social media platforms that give us information about you that they have collected either directly or indirectly from you. We may also receive information from a job network or social network if you choose to import your information from those platforms when applying for a job with us.  We also use features that let your friends give us your information.

We combine information about you in a variety of ways. We combine information collected offline, such as information collected about you when you interact with our call center, with information collected online. We combine information that we have collected across Natural Balance and outside party sites. We also combine information collected across devices, such as computers and mobile devices. These actions allow us to understand your consumer preferences more holistically. We also combine your information with other consumers’ information to understand preferences and trends within your peer group over time.

4.  We share information with other parties.

We share information with vendors that perform services on our behalf for our own business and operational purposes. We may share information with vendors that send emails for us, run our websites and contests, process payments, provide advertising or marketing services, track advertising impressions, provide analytics services, investigate and prevent data incidents, audit our business and financial statements, vet job applicants, provide legal advice, place our advertisements on other platforms, and fulfill and ship orders.

We may share your information with business partners and marketing companies. For example, we may share information with other parties that co-sponsor a promotion or sell our products. These partners may send you marketing information including by mail or email. We may also share information with business partners in whose products or services you may be interested and they may use the information for their own marketing purposes or the marketing purposes of others. We may also share personal information with other parties, including those that run social media platforms, that help us with marketing. This may include social media platforms, advertising networks, operating systems and platforms, data analytics providers, and ad tech companies.

We will share information in order to comply with the law or to protect ourselves or others. For example, we will share information as required to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it. We might share information when we are investigating potential fraud, including fraud we think has happened during a contest or promotion. Or we may share your information if you are the winner of a contest or promotion with anyone who requests a winner’s list.

We may share information with any successor to all or part of our business. For example, if part of our business is sold, we may give our customer database to the buyer of the business as part of that transaction.

We may share information for other reasons we may describe to you or as permitted or required by law.

5.  You have choices and rights regarding our use of your information.

You can opt-out of receiving our marketing emails. To stop receiving our promotional emails, follow the instructions in any promotional message you get from us. Some of our sites allow you to modify your preferences to opt-out. Even if you opt-out of getting marketing messages, we will still send you transactional messages, such as responses to your questions.

If you are a Nevada resident, you can request that we not “sell” your “covered information” (as defined in applicable Nevada law). To make such a request, email us at info@naturalbalanceinc.com.  Please use “Nevada Do Not Sell” in the subject line.

6.  YOUR CALIFORNIA PRIVACY RIGHTS. If you are a California resident, you can make the following requests with respect to your personal information:

Access – You can request that we disclose to you the following: (i) the categories of personal information that we have collected about you; (ii) the categories of sources from which we have collected personal information about you; (iii) the business or commercial purpose for collecting or selling your personal information; (iv) the categories of personal information that we have sold about you and the categories of outside parties to whom the personal information was sold; (v) the categories of personal information that we have disclosed about you for our business purposes and the categories of vendors to whom the personal information was disclosed; and (vi) the specific pieces of personal information that we have collected about you over the past 12 months.

Deletion – You can request that we delete the personal information that we maintain about you, subject to certain exceptions.

Do Not Sell My Personal Information – You can request that we not sell your personal information to an outside party by contacting our Customer Care team.  For purposes of this Privacy Policy, “sell” means the sale, rental, release, disclosure, dissemination, availability, transfer, or other oral, written, or electronic communication of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions in applicable law.  As described above, certain companies place tracking technologies on our sites, and those companies receive information about your activity on our sites that is associated with your browser or device.  Note that if you make a request to opt-out of the sale of your personal information, if you would like to opt-out of cookie-based tracking for advertising purposes, you will need to separately set your cookie preferences.

We will not discriminate against you because you exercised any of these rights.

A California resident can exercise these rights online by emailing us at info@naturalbalance.com, or by calling us at 800-829-4493.  We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Except as otherwise provided by applicable California law, note that for purposes of these rights under this Section 6, personal information does not include information about job applicants, employees and other of our personnel or information about employees and other representatives of third-party entities we may interact with.

We will take reasonable steps to verify your identity prior to responding to certain of your requests.  The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

You may designate an authorized agent to make a request on your behalf.  When submitting the request, please ensure the authorized agent is identified as an authorized agent.

For purposes of California residents exercising these rights, please note the following regarding how we collect, use, and share your personal information as described in this Privacy Policy, including in the previous 12 months:

We may collect, disclose, and use for our business and commercial purposes categories of personal information as set forth in applicable California law, including: identifiers; payment and customer records information; characteristics of protected classifications under California or federal law (such as demographic information like gender and age); commercial, product, and preference information; Internet or other electronic network activity information; geolocation data; audio, electronic or visual information; professional or employment information; education information; and inferences. See Section 1 above for additional detail.

We collect and use these categories of personal information for the business and commercial purposes described in Section 2 of this Privacy Policy.

We collect each of the foregoing categories of personal information from the sources described in Section 3 above.

We may disclose each of the foregoing categories of personal information for our business and commercial purposes to the extent permitted by applicable law to the categories of parties as described in Section 4 of this Privacy Policy, which may include, for example, our subsidiaries; our Family of Brands; suppliers and service providers; business and advertising partners; advertising networks; operating systems and platforms; data analytics providers; social networks; and other parties in connection with business transfers and legal, safety, fraud prevention, and enforcement reasons. We also disclose categories of personal information as we may describe to you from time to time or as permitted or required by law.

We may “sell” the following categories of personal information: identifiers; payment and customer records information; characteristics of protected classifications under California or federal law; commercial, product, and preference information; Internet or other electronic network activity; geolocation data; audio, electronic or visual information; and inferences. We may “sell” these categories of personal information to the categories of third parties described in Section 4 of this Privacy Policy.

From time to time, we may collect personal information, such as email addresses, in connection with a promotion, offer or discount.  Our offers and incentives generally reflect the value of the relationships that we have with the individuals who participate in these programs. Participation in these programs is voluntary and you may withdraw at any time by emailing us at info@naturalbalanceinc.com, or by calling us at 800-829-4493.

If you reside in California, you also have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

7.  Our sites are not intended for children.

We do not knowingly collect personal information from children under 16.  If you are a parent or legal guardian and think your child under 16 has given us personal information, you can email us at info@naturalbalanceinc.com.

8.  We use standard security measures.

The Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

We may link to other sites or outside party services on platforms we do not control.

If you click on a link to an outside party site, you will be taken to websites or platforms we do not control. This Privacy Policy does not apply to the privacy practices of that website or platform. Read the privacy policy of other websites and companies carefully. We are not responsible for these outside party practices.

9.  Feel free to contact us if you have more questions.

If you have any questions about this Privacy Policy or want to correct or update your information, please email us at info@naturalbalanceinc.com. You can also write to us or call toll free at:

Natural Balance Pet Foods, Inc.
P.O. Box 397
Upland, CA 91785-9998

1 (800) 829-4493
Monday – Friday  8:00AM – 5:00PM CST

10.  We may update this Privacy Policy.

From time to time we may change our privacy policies. We will notify you of any material changes to our Privacy Policy to the extent required by law. We will also post an updated copy on our sites.  Please check our sites periodically for updates.