THANK YOU! After spending a ton of money and countless months/years trying most likely every kind of halfway decent wet cat food known to man (and cat), in most likely every flavor manufactured on the planet, I have FINALLY succeeded in finding a variety that my extremely picky, but prone-to-having-bladder-issues-so-needing-to-eat-wet-food-not-dry 8-year old kitty, Mazie, will actually eat! Woo hoo! Yay for Natural Balance Platefulls!!! In the past week, we've tried all the flavors but one, and she's eaten every one of them! Not only that, but tonight I gave my 10-month old kitten, Kai, (who'll eat just about anything) the salmon pate for the first time (we've already tried the other flavors which Kai liked, but Mazie refused to try), and my ultra-picky Mazie, who has NEVER willingly eaten any type of pate cat food, EVER, despite my attempts to encourage her to do so, dove right in and started eating it, too! I am so excited, and so thankful we found Natural Balance! Whatever you're doing, keep it up!