Our Legacy
Founded by Dick Van Patten in 1989, Natural Balance® has always made products that meet the highest nutritional, taste, and safety criteria. Today, we offer a wide range of expertly crafted and extensively tested formulas, including our L.I.D. Limited Ingredient Diets®—one of the first of their kind on the market.
Making a Difference
Making a Difference
Guide Dogs for the Blind
We’re proud partners of Guide Dogs for the Blind. This is a passionate community of trainers, puppy raisers, donors, and volunteers that empowers and serves the visually impaired.
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Making a Difference
Sponsorships
We created our Non-Profit Animal Rescue Program to help animal shelters provide new pet parents with wholesome nutrition. Eligible non-profits can request free samples of our food and treats twice a year. We also welcome one-time sponsorship requests.
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Making a Difference
UPC Charity Rebate Program
We always look for ways to give back to the community of pet rescuers. Our UPC Charity Rebate Program provides cash to qualifying rescues in exchange for Proof of Purchase UPCs and original receipts.
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Buy With Confidence®
From our pledge to use only high-quality ingredients to having an expert team of vet techs standing by, we want you to be 100% satisfied with the formula you choose.
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