You can feel confident Natural Balance will continue to provide pet parents and pets alike with the high quality formulas that they have come to expect from the brand. Natural Balance remains committed to the promise of using only the highest-quality ingredients in our products, and Big Heart Pet Brands stands behind that commitment.
Frequently Asked Questions
Will there be changes to the Natural Balance brand now that it is merging with Big Heart Pet Brands?
Will this merger impact where I can buy NB for my pet?
No, You can still find Natural Balance products in the same stores you have enjoyed buying it. We remain committed to the strong stores that have been dedicated to the proven Natural Balance products. To find a store near you, please go to our retail locator.
Natural Balance is known for its safety testing. Will Big Heart Pet Brands continue to test for the nine contaminants?
Yes, Natural Balance will continue with its robust “Buy with Confidence” program. The folks at Big Heart Pet Brands are pet parents too, and safety is also their number one priority. Natural Balance pet foods will maintain the same thorough testing process and you can continue to “Buy with Confidence.” For more information on this program, please click here.
Do you offer a Frequent Buyer Program?
Yes. Our Natural Balance Loyalty Program is a Buy 12 Get 1 Free Program directly through participating independent retailers. Your participating store will issue you an NB Loyalty envelope with which they store your UPC’s from the bags of dry food that you purchase. Once you get to your 12th purchase, your next purchase is free. Guidelines for the program are as follows: To qualify, all twelve purchases must be the same size. (e.g., 10 lb bags) It is okay to rotate formulas, as long as the bags are the same size. For dog products, bag sizes of 10 lb or larger qualify. For cat products, bag sizes of 4 lb or larger qualify. The envelope must include the 13th Proof-of-Purchase (from the free bag) when it is sent in for redemption by your store. The envelopes must be redeemed within 14 months of the initial purchase. All of the purchases must be made through the same retailer who issued you the envelope.
What is your 100% Satisfaction Guarantee?
We know that one type of food won't work for all animals, so we keep working to give you the best possible choices in every category. If for any reason you are not satisfied, simply bring your receipt and unused portion back to the place of purchase for a full refund or exchange.
Why is Taurine in your dog food? Isn't it just for cats?
New studies have shown that extra Taurine is imperative for Cardiovascular Health in dogs, especially in Large and Giant Breeds. Natural Balance® has always added Taurine to our Ultra Premium Dog Food.
Dilated Cardiomyopathy (DCM) is one of the most common acquired cardiovascular diseases in dogs. In cats, a diet deficient in taurine clearly results in DCM, but in dogs, the need for dietary taurine has not been generally recognized because dogs are known to be able to synthesize taurine from the sulfur amino acids cysteine and methionine.
Why does my kibble vary in color?
Natural Balance pet foods contain a large variety of meats and vegetables, all of which are given to natural color variations. For example, there are many varieties of potatoes including the Russet Burbank (long russet), the White rose, Katahdin and Red Pontiac. The color of their skin ranges from bright orange, creamy yellow to white, off white, buff color and red. (We use the whole potato since the skins are rich in vitamins, minerals, trace elements and they provide a natural source of fiber.)
Furthermore, the color of many vegetables depends on the geographic area in which they are grown and the method of harvesting. The same varieties of vegetables grown in Idaho, Maine, California or Washington will vary in color.
The color of meat also can and does vary greatly. All of us are quite familiar with the difference in “white” and “dark” portions of turkey. This color difference also holds true for meat from mammals.
One of the easiest ways to overcome the problem of color variations is to include color stabilizing chemicals and/or, more commonly used, is the addition of a dye to mask the natural variations. Using dyes does insure that the product has the same cosmetic appearance from batch to batch regardless of the color of the actual ingredients, but is there a benefit?
While coloring agents are thought not to pose a health hazard, we at Natural Balance feel that there is absolutely no reason to include these dyes or chemicals in any of our products. Edith van Marthens DVM