Natural Balance® News

Satisfy Your Pet's Natural Cravings With Wild Pursuit


Natural Balance is proud to introduce Wild Pursuit™ formulas for dogs and cats. Our pets’ ancestors hunted for their meals in the wild and flourished on a high protein diet from different animal sources. That’s why we made Natural Balance® Wild Pursuit™, a grain free diet with elevated levels of protein from multiple high-quality animal sources including freeze dried raw pieces to resemble what a dog or cat’s diet would have been in the wild. We achieved a formula with the natural balance your pet would instinctively seek for peak nourishment, the way Mother Nature intended.

Wild Pursuit Dog Formulas are available in dry, canned and treat varieties.

Wild Pursuit Cat Formulas are available in dry and canned varieties.

Read the full press release.

News for Fans of Our Alpha Formulas


This month, we are saying goodbye to our Alpha formulas to make room for exciting new products. Keep an eye on our website or Facebook and Twitter for upcoming news. 

Alpha formula feeders can still find the features they love in our variety of Natural Balance formulas for dogs and cats!

You can find Natural Balance formula recommendations here or contact our Customer Care specialists at for suggestions on transitioning to a new formula.

Original Ultra® Whole Body Health® Formulas Available Now


Natural Balance is proud to announce our new Original Ultra® Whole Body Health® formulas for dogs and cats. Your pet deserves the best and this gluten-free diet is an optimal balance of premium proteins and key nutrients, created by our expert nutritionists. Original Ultra® Whole Body Health® nourishes your pet’s complete well-being and supports the needs of your pet through all life stages. Learn more about the Whole Body Difference.

Read the full press release.