Cats are unique: as obligate carnivores, they’re biologically designed to thrive on animal proteins and naturally get much of their hydration from moisture-rich foods like their ancestral prey. That’s why we’re excited to announce that Wilco now carries our brand-new Natural Balance Ultra Protein and Ultra Protein Plus dry & wet recipes! Thoughtfully crafted to give your cat the nutrition nature intended.
Why Organ Meats Are Essential
In the wild, cats instinctively consume more than just muscle meat. Organ meats like liver, heart, and kidney are naturally rich in essential nutrients that help keep cats healthy and active. These ingredients provide:
- High-quality protein to support lean muscle mass
- Taurine, an essential amino acid to support heart and eye health
- B vitamins to support energy and metabolism
- Iron and zinc to support immune and cellular health
By including organs such as Chicken Hearts and Chicken Liver in our Ultra Protein and Ultra Protein Plus recipes, we provide natural sources of essential nutrients in flavors cats instinctively crave!
The Importance of Moisture
Hydration is just as critical for cats’ overall health. Because cats often have a low thirst drive, many don’t naturally drink enough water. Feeding recipes with the right moisture content can:
- Help support a healthy urinary tract
- Support normal kidney health
- Assist with healthy digestion and nutrient absorption support
That’s why we offer a variety of wet recipes in different textures, such as pate, cuts and gravy, or puree to provide higher moisture levels, helping your cat stay hydrated and healthy from the inside out.
Balanced Nutrition, Happier Cats
At Natural Balance, we believe that quality ingredients make nutritious pet food. Our new Ultra Protein and Ultra Protein Plus formulas combine Protein-rich organs and moisture-balanced recipes, all made with your cat’s unique nutritional needs in mind.
These award-winning recipes are now available at Wilco! Stop by your local store to learn more and bring home nutrition your cat will love and you can feel good about.
If you have questions, click here to connect with our Customer Care team – a team made up entirely of Registered Veterinary Technicians who are ready to help you!
Natural Balance does not have any partnership with the sources cited in this blog.
