Natural Balance® Frequently Asked Questions

We have all the answers to all your frequently asked questions, but if you can't find your answer here feel free to contact us.

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Availability

Natural Balance® products are available at many local and independent pet retailers, PetSmart®, Petco®, Chewy®, Amazon® and other outlets where pet food can be found. To find out where to purchase a specific Natural Balance® product in store or online, visit our Where to Buy page.

At this time, we do not offer a direct-buy purchasing option. Our products are available only through pet food retailers.

By signing up for our newsletter, you can also be one of the first to know when coupons and special offers are available. You also can reach out to our Customer Care team to request coupons. Please contact the Customer Care Team directly at 800-829-4493 or via the live chat on our website.

We do offer our NB Loyalty Program, which is a Buy-12-Get-1-Free program. This program is offered only through independent retailers who choose to participate, and not through chain retailers (Petco or Petsmart) or online retailers (amazon.com, chewy.com). Your participating independent retailer will issue you an NB Loyalty Program envelope so that you can save the UPCs from bags of dry food that you’ve purchased within a 14-month period. This can then be turned into the store to redeem for a free product and may not be redeemed through Natural Balance® directly. The current requirements of the NB Loyalty Program are:

  • ·   All twelve purchases must be of the same size class.
  • ·   It is okay to rotate formulas, as long as the bags are the same size class.
  • ·   For dog products, bag sizes of 10lbs or larger qualify.
  • ·   For cat products, bag sizes of 4lbs or larger qualify.
  • ·   The Envelope must include the 13th Proof-of-Purchase (from the free bag) when it is sent in for redemption by your store.
  • ·   The Envelopes must be redeemed within 14 months of the initial purchase.
  • ·   All of the purchases must be made through the same retailer who issued you the envelope.

For more information, our Customer Care Team is happy to help and can be reached at 800-829-4493.

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Product Information

The J.M. Smucker Company acquired the Natural Balance® brand in March 2015 from Big Heart Pet Brands.

Natural Balance® pet foods contain a large variety of meats and vegetables, all of which are given to natural color variations. For example, there are many varieties of potatoes. The color of their skin ranges from bright orange, creamy yellow to white, off white, buff color and red. (We use the whole potato since the skins are rich in minerals, trace elements and they provide a natural source of fiber.)

The “Best if Used By” date will be listed on your Natural Balance® product located on the back or bottom of pack.

Please know that we do not recommend feeding any of our products once they are expired. The date on the packaging is the date we guarantee the product to remain fresh and safe to feed.

Ideal storage conditions for the kibble are in a cool, dry place. The food can be stored in the original packaging, as long as the bag is as airtight as possible (I.e. Rolling the top of the bag down and securing it closed or placing the bag in an airtight storage container) which will help to limit oxygen exposure. These conditions will help to keep the food as fresh as possible for two to three months after the bag has been opened.

Our canned products should be refrigerated within two hours of being opened. An opened can has a shelf-life of 2-3 days when stored airtight in the refrigerator.

At Natural Balance®, we want you to be completely satisfied with our products, so we offer a 100% Satisfaction Guarantee. For the quickest replacement, I recommend you exchange your product through your retailer. If you are unable to return to your retailer, please let us know and we are happy to assist you directly or visit us here for more information.

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Feeding Instructions & Nutrition

Natural Balance® products are formulated to provide complete and balanced nutrition for various stages of your pet's life. We recommend that you do not add vitamins, minerals or any other supplements, except upon the advice of a veterinarian.

When switching your pet's diet, we recommend transitioning from the current diet to the new product over a 5 to 7-day period. Replace 15-20% of the current diet with the new product each day until they are fully transitioned. If you do not have any of your current formula to mix, reduce the amount of the new product fed for the first few days, feeding smaller more frequent meals and increase over time.

The number of calories in Natural Balance® products varies by product. Caloric information for each Natural Balance® product can be found on the product label. For specific nutrition inquiries, please call us at 800-829-4493, Monday - Friday, 8 a.m. - 5 p.m. PST.

New studies have shown that extra taurine is imperative for cardiovascular health in dogs, especially in large and giant breeds. Natural Balance® has always added taurine to our Original Ultra® Dog Food.

Dilated Cardiomyopathy (DCM) is one of the most common acquired cardiovascular diseases in dogs. In cats, a diet deficient in taurine clearly results in DCM, but in dogs, the need for dietary taurine has not been generally recognized because dogs are known to be able to synthesize taurine from the sulfur amino acids cysteine and methionine.

Natural Balance® offers a variety of grain included and grain free pet foods and dog treats.

Grain free dry and wet dog foods made by Natural Balance include:

·       Limited Ingredient Diets® Duck & Potato Formula dry dog food (also available in Small Breed Bites)

·       Limited Ingredient Diets® Duck & Potato Formula dry puppy food

·       Limited Ingredient Diets® Sweet Potato & Bison Formula dry dog food

·       Limited Ingredient Diets® Chicken & Sweet Potato Formula dry dog food (also available in Small Breed Bites)

·       Limited Ingredient Diets® Salmon & Sweet Potato Formula dry dog food (also available in Small Breed Bites)

·       Limited Ingredient Diets® Sweet Potato & Venison Formula dry dog food

·       Limited Ingredient Diets® Beef Formula dry dog food (also available in Small Breed Bites)

·       Limited Ingredient Diets® Lamb Formula dry dog food

·       Limited Ingredient Diets® Turkey Formula dry dog food

·       Limited Ingredient Diets® Pollock Formula dry dog food

·       Original Ultra® Grain Free Chicken Formula dry dog food

·       Original Ultra® Grain Free Chicken Large Breed Bites Formula dry dog food

·       Original Ultra® Grain Free Chicken Small Breed Bites Formula dry dog food

·       Original Ultra® Grain Free Chicken Senior Formula dry dog food

·       Limited Ingredient Diets® Buffalo & Sweet Potato Formula canned dog **

·       Limited Ingredient Diets® Chicken & Sweet Potato Formula canned dog **

·       Limited Ingredient Diets® Duck & Potato Formula canned dog food **

·       Limited Ingredient Diets® Sweet Potato & Fish Formula canned dog food **

·       Limited Ingredient Diets® Sweet Potato & Venison Formula canned dog food **

·       Limited Ingredient Diets® Chicken & Sweet Potato Formula in Broth Wet Dog Food

·       Limited Ingredient Diets® White Fish & Sweet Potato Formula in Broth Wet Dog Food

·       Delectable Delights® Fish ‘N Chicks Chicken & Salmon Formula in Broth

·       Delectable Delights® Duck’en-itas Duck & Chicken Formula in Broth

·       Delectable Delights® Woof’erole Tuna & Turkey Formula in Broth

·       Delectable Delights® Surf ‘N Turf Chicken & Tuna Formula in Broth

 

Grain free dog treats made by Natural Balance include:

·       Limited Ingredient Diets® Crunchy Biscuits Beef Formula

·       Limited Ingredient Diets® Crunchy Biscuits Lamb Formula

·       Limited Ingredient Diets® Crunchy Biscuits Turkey Formula

·       Limited Ingredient Diets® Chewy Bites Duck Formula

·       Limited Ingredient Diets® Chewy Bites Lamb Formula

·       Limited Ingredient Diets® Chewy Bites Turkey Formula

·       Limited Ingredient Diets® Potato & Duck Treat **

·       Limited Ingredient Diets® Potato & Duck Small Breed Treat**

·       Limited Ingredient Diets® Sweet Potato & Fish Treat **

·       Limited Ingredient Diets® Sweet Potato & Fish Small Breed Treat **

·       Limited Ingredient Diets® Sweet Potato & Venison Treat **

·       Limited Ingredient Diets® Sweet Potato & Venison Small Breed Treat **

·       Limited Ingredient Diets® Sweet Potato & Chicken Treat **

·       Limited Ingredient Diets® Sweet Potato & Chicken Small Breed **

·       Limited Ingredient Diets® Sweet Potato & Bison Treat **

·       Limited Ingredient Diets® Sweet Potato & Bison Small Breed Treat **

·       Limited Ingredient Diets® Jumpin’ Stix® Chicken & Sweet Potato Formula

·       Limited Ingredient Diets® Mini Jumpin’ Stix® Chicken & Sweet Potato Formula

·       Limited Ingredient Diets® Jumpin’ Stix® Venison & Sweet Potato Formula

·       Limited Ingredient Diets® Mini Jumpin’ Stix® Venison & Sweet Potato Formula

·       Limited Ingredient Diets® Jumpin’ Stix® Duck & Potato Formula

·       Limited Ingredient Diets® Mini Jumpin’ Stix® Duck & Potato Formula

·       Limited Ingredient Diets® Mini Rewards™ Soft & Chewy Chicken Formula Canister

·       Limited Ingredient Diets® Mini Rewards™ Soft & Chewy Salmon Formula Canister

·       Limited Ingredient Diets® Mini Rewards™ Soft & Chewy Turkey Formula Canister

·       Belly Bites™ Chicken & Legume Formula

·       Belly Bites™ Salmon & Legume Formula

·       Belly Bites™ Duck & Legume Formula

·       Dental Chews Limited Ingredient Treats® with Duck Meal Formula

·       Dental Chews Fresh & Clean Formula

·       Dental Chewy Limited Ingredient Treat s® Sweet Potato & Chicken Meal Formula

 

Grain free dry and wet cat foods made by Natural Balance include:

·       Limited Ingredient Diets® Green Pea & Chicken Formula dry cat food

·       Limited Ingredient Diets® Green Pea & Duck Formula dry cat food

·       Limited Ingredient Diets® Green Pea & Salmon Formula dry cat food

·       Limited Ingredient Diets® Green Pea & Venison Formula dry cat food

·       Limited Ingredient Diets® Indoor Salmon & Chickpea Formula dry cat food

·       Limited Ingredient Diets® Indoor Turkey & Chickpea Formula dry cat food

·       Limited Ingredient Diets® High Protein Chicken Formula dry cat food

·       Limited Ingredient Diets® High Protein Tuna Formula dry cat food

·       Limited Ingredient Diets® High Protein Salmon Formula dry cat food

·       Limited Ingredient Diets® Chicken & Green Pea Formula canned cat food

·       Limited Ingredient Diets® Duck & Green Pea Formula canned cat food

·       Limited Ingredient Diets® Salmon & Green Pea Formula canned cat food

·       Limited Ingredient Diets® Indoor Salmon & Chickpea Formula canned cat food

·       Limited Ingredient Diets® Indoor Turkey & Turkey Liver Formula canned cat food

·       Limited Ingredient Diets® High Protein Chicken Formula in broth

·       Limited Ingredient Diets® High Protein Tuna Formula in broth

·       Limited Ingredient Diets® High Protein Whitefish Formula in broth

·       Platefulls® Chicken & Giblets Formula in gravy

·       Platefulls® Chicken & Pumpkin Formula in gravy

·       Platefulls® Cod, Chicken, Sole & Shrimp Formula in gravy

·       Platefulls® Chicken & Salmon Formula in gravy

·       Platefulls® Salmon, Tuna & Crab Formula in gravy

·       Platefulls® Tuna & Beef Formula in gravy

·       Platefulls® Turkey, Chicken & Duck Formula in gravy

·       Platefulls® Indoor Chicken & Chicken Liver Formula in gravy

·       Platefulls® Indoor Duck, Chicken & Pumpkin Formula in gravy

·       Platefulls® Indoor Mackerel & Sardine Formula in gravy

·       Platefulls® Indoor Salmon, Tuna, Chicken & Shrimp Formula in gravy

·       Platefulls® Indoor Turkey & Duck Formula in gravy

·       Platefulls® Indoor Turkey, Salmon & Chicken Formula in gravy

·       Limited Ingredient Diets® Chicken & Pumpkin Formula in broth

·       Limited Ingredient Diets® Tuna & Pumpkin Formula in broth

·       Delectable Delights® Catatouille Cat Stew Formula

·       Delectable Delights® O’Fishally Scampi Cat Stew Formula

·       Delectable Delights® Purrfect Paella Cat Stew Formula

·       Delectable Delights® Sea Brulee Cat Stew Formul

DCM stands for dilated cardiomyopathy and is a type of heart disease some dogs can develop. This disease is characterized by the heart and its chambers becoming dilated making it harder for the heart to pump which can lead to a buildup of fluids in the chest. The cause of DCM has been investigated by the FDA and If you have questions about DCM, we recommend speaking to your pet’s veterinarian.

In their most recent update, the FDA indicated they have not reached a conclusion on the role diet plays in these cases, or DCM in general, and is not recommending pet owners change their dogs’ diet. They have noted that they were investigating DCM in breeds of dogs that are not typically disposed to DCM. The FDA stated that these dogs were largely eating foods containing legumes like peas or lentils, other legume seeds, or potatoes as main ingredients.

While any amount of cases are too many, the American Veterinary Medical Association estimates there are 77 million pet dogs in the United States. From January 1, 2014 to April 30, 2019, the FDA received 524 reports of DCM (515 canine reports, 9 feline reports) as part of their ongoing research. Tens of millions of dogs have been eating food without developing DCM and Natural Balance® was named in less than 3% of these noted cases.

As pet owners ourselves, we want to make sure all dogs are happy and healthy. Like many in the pet community, we continue to review available research on this topic and work closely with industry partners and the FDA to identify a root cause. It is not clear what role diet plays in these cases, but the industry and the FDA are actively researching. We understand you may have concerns about the FDA’s ongoing research into the cause of an increase in heart disease among dogs. At this time, no conclusion has been reached by the FDA, and based on the information we have reviewed with vets having expertise in animal nutrition, it is not clear what role diet plays. Our in-house team is working with industry partners and the FDA and we’re hopeful this collaboration will identify a conclusive root cause.

The FDA’s recent research has mainly focused on dogs.

The FDA has not provided any guidance to pet owners to avoid specific treats and at this time is not advising dietary changes based solely on the information gathered so far. We are working alongside the FDA to further research this increase in heart disease occurrences. As always, any decisions we make with our food will be to ensure all dogs being fed our products are happy and healthy.

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Donations and Sponsorship Programs

Natural Balance® is proud to provide support to many qualified non-profit organizations and rescues each year. Please know that we currently partner with Rescue Bank, a non-profit organization committed to supporting the animal rescue and rehabilitation community with much-needed supplies and services, through which rescues are welcome to apply for food donations.

At this time, we do not offer a Trainer or Breeders program.