WE USE TRACKING TECHNOLOGIES.
We collect personal information about users over time and across different websites when you use this website, platform or service. We also have third parties that collect personal information this way. To do this, we use several tracking tools. Our vendors and partners may also use these tools. In this policy, “we” and “us” refers to Natural Balance Pet Foods Inc. our vendors, and other parties that may place and use these tools on our websites, platforms and services. Tools we use may include browser cookies, device identifiers, and pixels. We may also use web beacons, flash cookies, tags, and similar technologies.
WE USE TRACKING TECHNOLOGIES FOR A VARIETY OF REASONS.
We and third parties we work with use tracking tools:
· To recognize new or past visitors.
· To store your password if you create an account on our site.
· To improve our website and to better understand your visits on our platforms.
· To integrate with third party social media websites.
· To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
· To observe your behaviors and browsing activities over time across multiple websites or other platforms.
· To better understand the interests of our customers and our website visitors.
· To improve and enable our marketing.
WE ENGAGE IN INTEREST-BASED ADVERTISING.
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products and services, or other companies’ products and services.
HOW DO WE GATHER RELEVANT INFORMATION ABOUT YOU FOR INTEREST-BASED ADVERTISING?
To decide what is relevant to you, we use information you make available to us when you interact with us and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities across multiple devices, on our platforms or the platforms of others. We may also collect this information from our ads or emails we send.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
YOU CAN CONTROL CERTAIN TRACKING TOOLS.
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
We use Google Analytics to better understand how our users interact with our websites. You can learn about Google Analytics’ currently available opt-outs at https://tools.google.com/dlpage/gaoptout/.
Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.
Certain options you select are browser and device specific. Your selections are deleted whenever you clear your cookies or your browser’s cache.
OPTIONS REGARDING ONLINE BEHAVIORAL ADVERTISING.
The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt-out of having their online behavior recorded and used for certain advertising purposes. You can visit www.aboutads.info/choices and https://optout.privacyrights.info/ to opt out of certain uses of cookies for advertising purposes.
Certain choices you make are both browser and device-specific. Your selections are deleted whenever you clear your cookies or your browser’s cache.